Facebook Landing Page

I’ve been challenging myself lately to make our Facebook presence stronger. Besides making unique, relevant content to better engage our fans, I’ve also stumbled upon a very simple way to increase our number of followers: the landing page. Mashable did a great How-To write up on it and it literally takes less than five minutes to set up (minus design time). Whenever someone visits our page who is not our fan will now be greeted with that landing page. The insights here are simple:

• Low search cost – one of the few instances where an extra click should not turn someone off due to someone’s innate curiosity to see the wall (this is more opinion than fact).
• Motivation - people still sometimes need an extra push to commit to “liking” something
• Instant gratification – you are instantly rewarded when you hit like by being shown the wall
• Valuable real estate – we use it to showcase our brand voice
• Zero cost – Design time plus 5 minutes to execute

Check out the result below.

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