Insights from 42 Entertainment

Here are some great fundamental insights from 42 Entertainment, the guys behind the Dark Knight ARG that I still like to rave about.
About 100 words – that is all it takes for 42 Entertainment to give their brand vision and sales pitch. And the bottom line is that it is very compelling. These guys have a unique perspective and are pushing the industry envelope in interactive brand story telling.

Here is a great interview with CEO Susan Bonds that delves deeper into 42 Entertainment’s unique vision for marketing and story telling.